northernbook Chapter 927 IQIYI's Internal Thoughts
Chapter 927 IQIYI's Internal Thoughts
Chapter 927 IQIYI's Internal Thoughts
"I'll call Mr. Gong."
Wang Xiaohui, who was in charge of iQiyi’s content production, originally joined iQiyi in 2016 as the chief content officer.Get up and go outside the conference room to find Gong Yu.The two lit a cigarette by the window in the corridor, "Mr. Gong, the atmosphere in the meeting room is very bad!"
Gong Yu graduated from Tsinghua University in 1996 at the age of 51. He once climbed to the peak of his career in Sohu. In 2010, he founded iQiyi, and then led iQiyi to a bloody path in the battle of long video websites.
In 2013, it merged with pps, and in 2015, it proposed the "apple tree" business model including multiple entertainment services.Ji has built a business model that includes advertising, membership, brokerage, rewards, publishing, distribution, authorization, games, and e-commerce.
Gong Yu spit out a smoke ring, and said gloomily: "What can we do? People have to bow their heads under the eaves. I really don't understand why Robin sold the shares of iQiyi to the Phoenix Group? I miss our love in Baidu. Day!"
Wang Xiaohui chuckled and said, "The screenwriters inside still miss the days when coal bosses didn't interfere with their creation."
Gong Yu also laughed when he was told, "Old Wang, Boss Jing is very determined to change iQiyi. He gave me a three-month deadline to make iQiyi be on par with Netflix. He asked me to make visible changes. Change! The older I am, the less courageous I am. Boss Jing doesn’t care about iQiyi’s stock price and performance, I care.
I will adjust iQiyi according to his requirements, whether it will be profitable in the end, or if it is killed, he must have an arrangement for me.Or if I really transform into China's Netflix, I can be regarded as consummated!
I'm just sorry for you comrades who follow me to do business together!I broke my promise. "
Wang Xiaohui was silent for a while, and said: "Mr. Gong, according to Netflix's model, a considerable part of our iQiyi's Apple Tree business model will be abolished directly! Is it possible to form another company?
We have more than 8 employees.If they are all abolished, how much impact will it cause?
At least we can see that these are promising businesses in live broadcast, VR, web text IP, e-commerce, and short videos.
In the conference room just now, Wang Wenhan strongly criticized the film purchase system of the three Internet platforms of Youaiteng.I think Jing is always inclined to his suggestion, and change to the system of submitting titles and bidding to customize self-made dramas with scripts like American TV dramas.Then our internal studio is expected to undergo major abolition and changes.
Boss Jing told you to go in, it should be to arrange and implement this matter on the spot. "
Gong Yu frowned, pondered for a moment, and somehow understood what his subordinate meant. The team inside iQiyi actually didn't want to change at all.On the contrary, he felt that Jing Gao was too busy, and he was blind to command.
iQiyi's stock price reached a peak of US$315 billion in June this year, although it is currently in a slow decline.But it is still a relatively eye-catching stock among the New York Chinese concept stocks.Surpassing established stocks such as Ctrip, it ranked fifth.In this case, who wants to change?
Gong Yu said: "Old Wang, I'll go in and mention it to Boss Jing later."
To be honest, iQiyi is regarded as the Chinese version of Netflix by giving iQiyi a valuation of up to US$315 billion per share.iQiyi’s benchmark Netflix has a market value of US$1770 billion.However, he said in front of Jing Gao the day before yesterday: iQiyi cannot become Netflix!
The "Chinese version of Netflix" story he told investors when he went public in March was really just that.The gap between the two companies is extremely huge.
First, Netflix’s revenue does not rely on advertising, but on membership fees.This iQiyi cannot do.
Because members who buy Netflix can watch the high-quality dramas it has accumulated over the past ten years.In the past ten years, Youaiteng has been full of fast-moving variety shows, online dramas, and online universities, and there are very few high-quality products.How can domestic users pay $10.99 per month (equivalent to about 73.6 yuan in RMB)?
It is estimated that it will be scolded to death by users.
Therefore, if iQiyi does not engage in "side business", membership fees alone will not be able to maintain it.
Second, Netflix is the only player in streaming media.Although it faces competition from companies such as Amazon, Disney, and Apple in the streaming media field, Amazon ranks second, and its market share is only half that of Netflix.
The domestic Youaiteng are all in the first echelon, and the roll is very fierce.Whether it is following the trend to shoot genre films or driving up the purchase price, the business environment of iQiyi is obviously worse.
Third, the essential business logic of the two is different.Getting started with Netflix is to open a membership, which is to directly realize the content.The iQiyi model is to attract traffic first, and then dig deeper into how to realize the traffic.This is a typical Chinese Internet style of play.
Therefore, in this form, he creatively proposed the "apple tree" business model, which is the business model of Youaiteng's peers!Of course, Ali is known as the "paraquat" in the field of entertainment, so Youku does not seem obvious.
Take a look at the configuration of Tencent Video. Does it include web articles, animation, publishing, distribution, authorization, brokerage, and advertising?In addition, is the parent company's business short video, live broadcast, e-commerce, and games all available?
This is standard configuration!
This is called "one fish eats more".Dig deep into the consumption flow of traffic users.The whole industry does this.
Now that Jing Gao is forcing him to change his favorite business model, isn't he suffering in his heart?It's just like he told Lao Wang that he is 51 years old this year, can he still start a company with a market value of 200 billion US dollars?
This kind of opportunity is rare!As the CEO of iQiyi, he is not as powerful as the boss of BAT, but he can still be compared with the vice president of Tencent Group and the partner of Ali!
Furthermore, Jinggao has to give him a place in order to use up iQiyi.He is "faithful" in the execution of his strategy.If it really depends on the capital strength of the Phoenix Group, it will be a huge leap forward in his career!
So, he wanted to stay.Even if I resist in my heart.
Wang Xiaohui nodded, holding a cigarette, raised his wrist and looked at his watch.
Gong Yu stubbed out the cigarette butt and said, "Old Wang, let's go in!"
...
...
When Wang Xiaohui went out from the meeting room to find Gong Yu, the meeting in the meeting room was still going on under the auspices of Jing Gao.
Wang Wenhan suggested that iQIYI’s film purchase system should be changed to a reporting and bidding model similar to that of American dramas, and then it needs to face, or discuss, a question: Why has the Chinese TV drama industry not shifted to the “drama-centered system” for so many years?Even the pre-2010 era, when content creation was king, did not shift to this system.
What is the reason?
In other words, what are the difficulties in implementing this system?
Both Wang Wenhan and Song Fangjin are senior screenwriters in the industry, so they naturally have a great say on this issue.
Seeing his friend Wang Wenhan's words are satisfying, golden sentences come out frequently, and Boss Jing is also ready to accept their opinions and let iQiyi change the mode of buying movies, Song Fangjin said first without hesitation: "Boss Jing, I just emphasized that the drama center The system is not centered on the screenwriter. The reason is that not every screenwriter has the ability to be the center!
This involves the current status of our industry.One is that it has become a trend to underestimate screenwriters, dramas, and screenwriting links.A lot of notebooks, in fact, the director held them!The second is that there is indeed a lack of good screenwriters.At present, there are no more than 50 screenwriters with stable output in China! "
Everyone in the conference room was surprised by this number.
Inoko rubbed the center of his eyebrows lightly.It's a cycle of bullshit.Screenwriters are not valued, so there are no good screenwriters.There are no good screenwriters, so they simply don't pay attention to screenwriters.Hey!
(End of this chapter)