Reborn in 1991, helping dad become the richest man

Chapter 135: The first move is a powerful one!

It looks like a good idea for the flower growers to enter those prefecture-level cities now that they have arrived.

But if you enter a competition, no one knows what will happen.

If they are dragged into a long-term confrontation, or even dragged into a price war by foreign companies like they are now, and the economic market of the flower-growing country will not be able to give confidence to the shareholders and investors of KFC headquarters.

This investment will deal a heavy blow to the company's stock when the financial report is released next year.

The anger of stockholders and shareholders will directly drive him out of the capital market, which is very ruthless.

But if we do nothing and just watch, maybe he won't come back next year or the year after.

In the eyes of Western stock investors and shareholders, today's flower growers do not actually have a large market, and it doesn't matter if they don't have one.

Compared with the flower-growing countries, they care more about the situation in the Asia-Pacific region, including the little South Korea, the little Japanese, Hong Kong, and even his hometown, Taiwan.

However, he is the president of the Asia-Pacific region. If he does nothing, once the economy of the flower-growing family really rises in the future, he will miss the opportunity to enter the market, and he will also be questioned and dismissed in the future.

So, it's difficult for him.

And his choice is equivalent to surviving in the cracks.

After reading KFC's declaration of war, Tang Xionghua and Ou Mulan said only one sentence.

"We will stick to our own plan and try to speed up our expansion. If KFC stores are located close together or in a city not far from each other, we will hold various activities regularly. We will also continue to promote membership cards, local newspapers, and television stations."

Tang Xionghua's words were tantamount to accepting the challenge.

It will compete with KFC and even McDonald's. In fact, this is what Tang Yichen said to Tang Xionghua when they first opened the first store.

If you want to enter the Western fast food industry, you cannot ignore these two international giants.

But if they were to compete domestically now, Tang Xionghua could be completely on par with them.

KFC’s slogans were deafening.

But Wang Xiaodong is only the head of the Asia-Pacific region, and there is nothing wrong with the slogans he is shouting now.

However, if the situation develops beyond expectations and affects the overall situation, no matter how loud his slogans are, it will be useless.

To put it simply, Tang Xionghua can actually reduce his profits again and again, and even when that doesn't work, he can raise funds or go public to engage in a price war.

Yanglai is now a private enterprise, and Tang Xionghua is the absolute controller. As long as Tang Xionghua can accept losing money, it's fine.

But KFC is different.

Domestic and international market estimates of the form of flower growers.

At this stage, they cannot afford to lose big money here.

Perhaps one hundred million is not a lot of money for a multinational company like KFC.

However, once the financial report is made public, it will cause shock among shareholders and lead to a drop in stock prices.

This is the fatal problem for listed companies.

Especially for capital.

Stock price is their foundation and their life.

Tang Xionghua and Tang Yichen had already analyzed the difficulties Wang Xiaodong was facing.

It is for this reason that Tang Xionghua and Tang Yichen are not afraid of KFC's strong international capital.

After all, having capital is one thing, but whether your capital can be used to fight a war is another.

"Has McDonald's had any response?"

Throwing the newspaper on the table, Tang Xionghua watched Ou Mulan suddenly ask about the situation of another company.

Ou Mulan shook her head.

"No, McDonald's hasn't responded yet, but we can't rule out the possibility that they'll come to our door tomorrow, or even declare war on us!"

"Ok!"

Tang Xionghua nodded.

It’s not surprising that McDonald’s didn’t respond.

Because McDonald's in China is now actually just a private store, not a real McDonald's store.

He is the big boss who obtained the McDonald's franchise in Hong Kong and secretly established it in the mainland with full ownership.

Simply put, KFC is directly operated and has Eagle Empire Capital, which has strong strength behind it.

McDonald's is actually an illegal private enterprise owned by a Hong Kong boss. Apart from the name and the source of goods, it has nothing to do with the real McDonald's in terms of the capital behind it.

In other words, McDonald's is actually responsible for its own profits and losses in mainland China.

However, because of this, he would have to think more if he really wanted to go to war with Tang Xionghua.

After all, if a war really breaks out, the money burned will be his personal money.

Wang Xiaodong is betting on his own job. If he loses, he will lose his job. But if McDonald's loses, he may go bankrupt.

That's different.

Tang Xionghua was actually quite surprised that he had received a call to buy the company. Of course, even if he did come, the price he offered wouldn't be very high.

In this era, no one except Tang Yichen can see the future of the country clearly.

In fact, there are many people called "bad flower growers" both at home and abroad.

Therefore, Tang Xionghua can understand why McDonald's has not responded yet. Even if McDonald's remains silent in the future, Tang Xionghua can understand it.

On the 20th, Tang Xionghua stayed in Shenzhen for another day.

On the 21st, Tang Xionghua took Xu Jie and boarded the soft sleeper train to Beijing.

In fact, if Tang Xionghua hadn't been in a hurry last time, he wouldn't have wanted to fly back.

Because just on the 24th of last month, a domestic passenger plane crashed.

Tang Xionghua was frightened by the news in the newspaper.

He doesn't want to make money while alive and spend it while dead.

Of course, what kind of transportation you take is just an incident.

At ten o'clock in the morning on the 22nd, Qin Li took Tang Yichen and drove a Mercedes-Benz to the train station to pick up Tang Xionghua and Xu Jie.

After returning to the courtyard, Tang Xionghua washed up and went to the room to tell Tang Yichen what had happened in the past few days.

"Then we'll fight. It's best to kill them all at once and drive them out! If necessary, and we run out of money, we'll go public!"

After listening to Tang Xionghua's story, Tang Yichen spoke directly.

This is actually a good opportunity.

While they are still not confident about the domestic market and dare not fight hard, drive them out. Even if they want to come back later, when they want to re-seize the market at that time, they should consider whether it is worth it and whether they can seize it.

Tang Xionghua lay on the bed and nodded with a smile: "I think so too, but son, are you sure that the backdoor listing plan you mentioned will work?

Don’t let us run out of funds by then, because that would be the end of us!”

Tang Xionghua is not a professional, and there is no precedent for this in the country.

But for Tang Yichen, backdoor listing is nothing new.

Especially now the stock prices of flower growers are very low.

In the middle and late last month, Tang Yichen paid attention to the stock prices of Shenzhen City and Shanghai.

The Shenzhen market hit a low of 164, and the Shanghai market also experienced ups and downs, falling to 386 points on the 17th.

It can be said that the two stock markets have once again hit their historical lows. Although they are rebounding now.

However, due to the continuous fluctuations, many investors were frightened by the investors who jumped off the roof.

At this time, if you want to restore the stock price, it will take time unless there is a greater stimulus.