northernbook Chapter 337.
Chapter 337.
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"Okay, I'll contact Anna now."
"Our group has a lot of autonomy in this pricing, and Luo Nova should be very cooperative."
"Our collaboration with Anna will also help her gain more influence in Novartis, and she should be more willing to cooperate with our conditions."
Luo Shiyun smiled and nodded, saying, "Also, regarding global market pricing, I think we should also do some publicity. This will help us improve the public's favorability towards our group."
There is a huge difference between China’s pricing and global pricing, with the former being 1/4 of the latter.
The difference in drug costs for patients is more than ten times.
If it is not publicized, many Chinese people will not know about this and will think that this kind of pricing is natural.
Only by letting the Chinese people know the global pricing can they realize how cheap the domestic pricing is and learn to cherish this price.
This comparison can enable Antai Pharmaceutical Group to gain the best visibility in the Chinese market, making the public like and rely on Antai Pharmaceutical Group more.
Therefore, this point is very worth promoting.
Even the factory price of 5000 for four boxes of medicine is not cheap.
But compared to the price of life-saving drugs, it can be considered very cheap.
Not to mention that it has been included in China's medical insurance, and patients only need to spend two thousand to buy these life-saving drugs.
In contrast, Antai Pharmaceutical Group also appears to be very conscientious, enough to make patients grateful to it and increase the public's favorability.
"Okay, sure!" Chen Xuan nodded.
He certainly had no objection to this.
This is a good opportunity for Antai Pharmaceutical Group to enhance its image and build a reputation as a conscientious pharmaceutical company. There is no reason to miss it.
Other pharmaceutical companies will make a big publicity if they only reduce the price a little bit, even if the generic drug is cheaper than the original drug, it can be used as a reason for their publicity.
There is no reason why the price of a lung cancer drug, as an original drug, should be more than ten times cheaper than that of foreign drugs. If this is not promoted, it will feel like a great injustice.
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And soon,
After starting work in the Publicity Department of Antai Pharmaceutical Group,
The global pricing of the special medicine for lung cancer was also announced all at once.
This pricing immediately caused an uproar and sparked countless controversies.
"Has Antai Pharmaceutical Group announced global pricing?"
"The factory price of one box is 5000 yuan, so the monthly medicine cost is at least 2 yuan."
"However, this is Antai Pharmaceutical Group's freedom and we have no right to interfere. It is also beneficial to our publicity."
When Mo Xuefeng learned about this, he was also shocked.
The main reason is that the pricing gap between the Chinese market and the global market is too huge, which makes it difficult for him not to be shocked.
But besides being surprised, he thought this was a good thing.
It is very expensive in foreign countries, but very cheap in China.
This huge price difference will naturally make everyone see the benefits of Antai Pharmaceutical Group, and they will also know that this is the result of the efforts of the Medical Insurance Bureau.
As the main person in charge of this project,
Mo Xuefeng can naturally gain the best reputation through this, and this will also be the most valuable political achievement.
Therefore, he should naturally feel happy. This is indeed beneficial to the Medical Insurance Bureau, allowing all Chinese people to see that the Medical Insurance Bureau is doing practical work, so that people across the country can benefit.
"Okay, okay, it's great that Antai Pharmaceutical Group did this."
"We should also appropriately commend the Antai Group so that other pharmaceutical companies can use it as an example."
"If all our Chinese pharmaceutical companies were like Antai Pharmaceutical Group, with both the R&D capabilities and the heart to care for the domestic market, then China's pharmaceutical industry would surely flourish."
After learning about this, the superior leaders also expressed their approval.
Moreover, this senior leader acted decisively and immediately announced the matter, praising Antai Pharmaceutical Group for its example.
As long as it is promoted well, this matter can bring a sense of pride to the people and increase national cohesion.
We were extremely happy here, but there was indeed a lot of noise outside.
"Holy crap, a lung cancer drug costs 20,000 overseas?"
"20,000 is bullshit! That's just the factory price. The patient will need at least 25000 a month."
"Shh, the cost of medicine in China is only 2000, but in foreign markets it's more than ten times that. Isn't this too exaggerated?"
"It's cheaper in China because Antai Pharmaceutical Group is a Chinese company, not because the drug is supposed to be cheap. Only then is the price in foreign countries reasonable."
"Antai Pharmaceutical Group is being too cruel. Foreigners are human beings too. Why can't they treat them equally and give them a chance to survive?"
"Yes, Antai Pharmaceutical Group has two prices domestically and internationally. Isn't that bullying? This will affect China's international image. I think this is inappropriate."
"Bullshit! What do you mean by 'foreigners are human beings too?' When foreign pharmaceutical companies were selling inflated prices in China, why didn't you say that Chinese people are human beings too? Now you're complaining about Antai Pharmaceutical Group."
"That's right. Chinese medicine is cheap. That's thanks to Antai Pharmaceutical Group's concessions and the efforts of the Medical Insurance Bureau. Why should we let foreign countries take advantage of this?"
The pricing of the special medicine for lung cancer has caused a huge sensation.
After hearing the news, most Chinese people cheered and praised Antai Pharmaceutical Group.
It can be seen from the pricing of Antai Pharmaceutical Group abroad that Hua Xia can sell so cheaply, purely because Antai Pharmaceutical Group is giving concessions, and it is also due to the many contributions made by the Hua Xia Medical Insurance Bureau.
If it weren't for the joint efforts of both parties, the price in China would also be sky-high, and it would definitely be 2 yuan a month.
Because of this, most people highly recognize Antai Pharmaceutical Group and believe that this pharmaceutical company has made the greatest effort for China, and this approach is also very worthy of praise.
Of course, with everything there are some discordant voices.
This matter is no exception.
For example, Antai Pharmaceutical Group is required to treat all products equally and not sell at high prices abroad.
He also said that Antai Pharmaceutical Group's high prices in foreign countries would affect China's international image.
These people are never absent and often appear on such occasions, as if they would be very panicked if foreign countries suffered losses.
As for China suffering losses, these people pretend not to see it, or think it is natural and right, thinking that it is right for foreign countries to make a lot of money in China, but the other way around is not allowed.
The reasons given were all very reasonable, and they demanded that Antai Pharmaceutical Group immediately change the pricing.
But this time it's different.
These people were scolded by countless Chinese people, and they were scolded so much that they dared not say a word.
Anyone who says that Antai Pharmaceutical Group is wrong and demands that Antai Pharmaceutical Group treat everyone equally will be attacked the most.
After all, everyone can see that the reason why the Huaxia market is so cheap is mainly because of the profit concessions made by Antai Pharmaceutical Group and the inclusion of it in the medical insurance list by the Medical Insurance Bureau.
If both parties do not make concessions, such low prices will never occur and the drug prices will remain very high.
In this case, if Antai Pharmaceutical Group is forced to treat everyone equally and the ex-factory price in China and foreign countries must be the same, only one situation will arise.
That means the price of medicine in China will rise to the same level as in foreign countries, which is 2 yuan per month, and it is impossible for the price in foreign countries to drop to the same level as in China.
Therefore, these people's request that Antai Pharmaceutical Group treat everyone equally directly aroused public anger and they would naturally be attacked crazily by everyone.
These people really put a lot of effort into serving foreign countries, but it also sounds very simple.
But they have not considered that if Antai Pharmaceutical Group is raising prices, can Chinese patients still survive?
These people only care about foreigners but not their compatriots. Even if they are cyber-bullied, it is their own fault.
Anyway, this kind of voice will not cause any trouble at all and will only be drowned by the spit of countless people.
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