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Marketing in an Agricultural Region
Book ID NBC1599
ISBN No. 81-7211-034-0
Book Name Marketing in an Agricultural Region
Author/s name/s : Jain Ajit Kumar
Publisher Name Northern Book Centre
Publishing Year 1993
Book Price (Printed) INR 185   
Book Price (Our Price) INR 172   


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Book Summary

The present study, while focusing on the periodic markets in an agricultural region, attempts to analyse the way these market centres have organised the territory, people and functions in the region as an areal functional organisation and its functioning in terms of Geographical factors. In the simpler economies of such regions, periodic markets are most rational attempt of society to overcome the need for sufficiently close spacing of market centres. They function not simply as assembly places of buyers and sellers but also as the points of social change, modernisation and diffusion of innovations. Therefore, the present work endeavours to find out how the spatial system of market centres is organised and structured in the form of vested hierarchical system, and how regional development should be structured in consonance with their regional hierarchy, so that the functional cohesion and efficiency of the regional system is preserved and augmented.

 
 
 
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